Digitization has made the world a better-connected place. Businesses in Australia can now have customers in the USA and vice versa. Hence, these businesses would want to provide a great site experience to their users in the USA too. However, if their web server is located in Australia, the overall site experience in the USA might suffer. In this article, we will talk about the impact of the data center’s location on your site’s performance.
Let’s say that you are in the business of selling online software tutorials. Also, your web server is based in Sydney, Australia but you cater to users from all around the globe. Next, let’s imagine a user in New York, the USA searching online for a good software tutorial. What are the chances that this user lands on your website through the search engine? Honestly, the chances are low. The reason is that any search engine would offer results from local servers as opposed to international ones. Hence, your server in Sydney would rank low.
Talking about performance, it is important to note that the distance between the web server and the user plays an important role in your site’s performance. Here, we would like to introduce the term – Latency – which means the time taken by a server to receive a request from the visitor and process it to retrieve the information. If your site is located on a server that is geographically distant from the user, the latency increases. This means that the site takes longer to load. On the other hand, if the server is closer to the user, the site loads faster.
Data Center Location and Site Performance
Now that we understand the importance of the location of the data center on the performance of your website, let’s … Read More...